5.0/5.0 from 40+ projects
Improve your product design from good to great
Wondering how to improve your product design without full redesign?
I help SaaS and B2B teams solve usability issues that slow adoption, confuse users, and kill conversions - without redesigning from scratch.
Trusted by real products for real, pragmatic improvements
“Vitaly understands how to improve complex SaaS products without unnecessary redesigns.”
I highly recommend Vitaly to any product team seeking an experienced designer who understands both user and business needs.
Edward Tark
Product Manager at Textmagic
“He doesn’t just “make it look nice” - he thinks through how a feature should work”
Textmagic, where we worked together, is a pretty complex product with lots of sections, edge cases, and logic - and Vitaly handled these complex tasks great.
Irene Avdus
Product Manager at Textmagic
“Vitaly has a strong product mindset and knows how to simplify complex SaaS systems.”
Instead of pushing visual changes for their own sake, he helped us improve clarity, usability, and long-term maintainability of the product.
Marta van Dijk
Product Manager at CallFactory
“Vitaly thinks strategically, always considering the bigger picture and the long-term impact”
I was working with Vitaly for over a decade, and throughout these years, I've been consistently impressed by his ability to shape and drive the product vision.
Dmitri Stanulevich
VP of Engineering at Textmagic
“Our macOS app became much clearer after the research and design work Vitaly did for us.”
For our macOS app, the dashboard was a tricky area. After Vitaly’s research and design work, it finally started to feel native, focused, and aligned.
Jack McIntire
Aqua Voice
Co-founder at Aqua Voice
We needed help with a complex SaaS product, and Vitaly brought clarity without overcomplicating things.
Working with Vitaly helped us rethink our product structure, simplify key flows, and move forward without a risky or unnecessary redesign.
Josh Barker
CEO at CIL
“Having Vitaly as a part-time product designer made a real difference in how the product evolved.”
Vitaly joined us part-time and quickly became part of the product process, contributing thoughtful UX improvements for existing features.
Emmanuel Gad
Product owner at Adalysis
“The platform benefited a lot from Vitaly’s product thinking and system-level approach to usability.”
While working with us, Vitaly helped improve usability across our product, always thinking beyond individual screens and considering the overall system.
Hired by Andrew Hopper
WEGO Health
CTO at WEGO Health
Improvements delivered inside real, growing SaaS products
Limepay Fintech SaaS
Transformed a growing fintech platform into a clearer, structured system supporting better financial tracking and team efficiency.
Messenger iOS app
Improved the iOS messaging experience by simplifying structure, refining interactions, and supporting faster communication tasks.
Automation flow
Designed a scalable automation builder, turning a basic workflow feature into a structured, flexible system for advanced use cases.
Practical product design support for growing and evolving products
UX audit
A structured review of your existing product to uncover usability issues, structural gaps, and opportunities to fix it.
Product design
Focused product design support for SaaS teams improving existing systems, not starting from scratch.
CRO design
Improving key flows and decision points to increase clarity, reduce friction, and support measurable product growth.
Design system
Turning inconsistent interfaces into structured systems with clear components, patterns, and long-term scalability.
Hi, I’m Vitaly Stepanenko - a product designer with 10+ years of experience working on SaaS and B2B tools. I’ve worked as a freelancer, inside product teams, and as a senior designer on complex systems.
Background, approach, and experience behind my work
Hi, I’m Vitaly Stepanenko - a product designer with 10+ years of experience working on SaaS and B2B tools. I’ve worked as a freelancer, inside product teams, and as a senior designer on complex systems.
What I focus on today is helping teams improve what they already have. No big redesigns for the sake of it - just clear, practical design improvements that teams can actually ship.
Common questions
Tell me about your product, and let’s find the best way to improve it
If you have a question, a project in mind, or just want to understand what makes sense for your product, feel free to reach out.
You can use the form or contact me directly via one of the channels below.
Book a free call
5.0/5.0 from 40+ projects
Improve your product design from good to great
Wondering how to improve your product design without full redesign?
I help SaaS and B2B teams solve usability issues that slow adoption, confuse users, and kill conversions - without redesigning from scratch.
Trusted by real products for real, pragmatic improvements
“Vitaly understands how to improve complex SaaS products without unnecessary redesigns.”
I highly recommend Vitaly to any product team seeking an experienced designer who understands both user and business needs.
Edward Tark
Product Manager at Textmagic
“He doesn’t just “make it look nice” - he thinks through how a feature should work”
Textmagic, where we worked together, is a pretty complex product with lots of sections, edge cases, and logic - and Vitaly handled these complex tasks great.
Irene Avdus
Product Manager at Textmagic
“Vitaly has a strong product mindset and knows how to simplify complex SaaS systems.”
Instead of pushing visual changes for their own sake, he helped us improve clarity, usability, and long-term maintainability of the product.
Marta van Dijk
Product Manager at CallFactory
“Vitaly thinks strategically, always considering the bigger picture and the long-term impact”
I was working with Vitaly for over a decade, and throughout these years, I've been consistently impressed by his ability to shape and drive the product vision.
Dmitri Stanulevich
VP of Engineering at Textmagic
“Our macOS app became much clearer after the research and design work Vitaly did for us.”
For our macOS app, the dashboard was a tricky area. After Vitaly’s research and design work, it finally started to feel native, focused, and aligned.
Jack McIntire
Co-founder at Aqua Voice
We needed help with a complex SaaS product, and Vitaly brought clarity without overcomplicating things.
Working with Vitaly helped us rethink our product structure, simplify key flows, and move forward without a risky or unnecessary redesign.
Josh Barker
CEO at CIL
“Having Vitaly as a part-time product designer made a real difference in how the product evolved.”
Vitaly joined us part-time and quickly became part of the product process, contributing thoughtful UX improvements for existing features.
Emmanuel Gad
Product owner at Adalysis
“The platform benefited a lot from Vitaly’s product thinking and system-level approach to usability.”
While working with us, Vitaly helped improve usability across our product, always thinking beyond individual screens and considering the overall system.
Andrew Hopper
CTO at WEGO Health
Improvements delivered inside real, growing SaaS products
Limepay Fintech SaaS
Transformed a growing fintech platform into a clearer, structured system supporting better financial tracking and team efficiency.
Messenger iOS app
Improved the iOS messaging experience by simplifying structure, refining interactions, and supporting faster communication tasks.
Automation flow
Designed a scalable automation builder, turning a basic workflow feature into a structured, flexible system for advanced use cases.
Practical product design support for growing and evolving products
UX audit
A structured review of your existing product to uncover usability issues, structural gaps, and opportunities to fix it.
Product design
Focused product design support for SaaS teams improving existing systems, not starting from scratch.
CRO design
Improving key flows and decision points to increase clarity, reduce friction, and support measurable product growth.
Design system
Turning inconsistent interfaces into structured systems with clear components, patterns, and long-term scalability.
I use custom aproach for each of my client, so each client uniqness will be count. To start collaboration - please book a free call or contact with me in comfortable for you way.
Background, approach, and experience behind my work
Hi, I’m Vitaliy Stepanenko - a product designer with 10+ years of experience working on SaaS and B2B tools. I’ve worked as a freelancer, inside product teams, and as a senior designer on complex systems.
What I focus on today is helping teams improve what they already have. No big redesigns for the sake of it - just clear, practical design improvements that teams can actually ship.
My journey
Started as junior UX designer
2011
2012
Freelance work with SaaS and B2B products
Today
Founder of Zamaley Design Studio, focused on audits and product improvements
Senior Product Designer at Textmagic
2015
Common questions
Tell me about your product, and let’s find the best way to improve it
If you have a question, a project in mind, or just want to understand what makes sense for your product, feel free to reach out.
You can use the form or contact me directly via one of the channels below.
