🧠 10+ years designing complex SaaS products
Helping teams turn good products into great ones
I help SaaS and B2B teams improve existing designs - making products clearer, faster, and easier to use without starting over.
Services
All services are highly-focused on helping teams with already existing SaaS products.
🧠 Lean Design Audit
🧠
Lean Design Audit
A lighter audit focused on identifying key usability and clarity issues - with clear written guidance your team can implement without design mockups.
For whom
- Product teams improving an existing SaaS or B2B product
- Teams feeling “something is off” but not sure where
- Founders who want clarity before investing in redesign
Why it works
A focused review helps teams quickly understand what’s wrong and what to fix first - without waiting for full redesigns.
Why me
I’ve worked in SaaS product teams for 10+ years and reviewed dozens of complex systems.I focus on improving design without slowing teams down or forcing unnecessary redesigns - especially when speed and clarity matter.
What you will get
- UX audit report with findings and improvement suggestions (PDF)
- Prioritized list of recommended changes
- Implementation guidance your team can follow independently
How it works
Context – I review your product, goals, and constraints
Research – I analyze competitors and user flows
Audit – I review screens and flows, documenting issues and improvement ideas
Guidance – You receive clear written recommendations and prioritization for implementation
Wrap-up – You get all materials your team needs to review, discuss, and implement improvements with confidence.
Price
Pricing depends on product size and complexity. Final scope is confirmed after a Context phase.
Small app
~2 weeks
$4,000
Medium app
~4 weeks
$8,000
Large app
~6 weeks
$12,000
About me
Background, approach, and experience behind the way I improve existing products.
Hi, I’m Vitaly Stepanenko - a product designer with 10+ years of experience working on SaaS and B2B tools. I’ve worked as a freelancer, inside product teams, and as a senior designer on complex systems.
What I focus on today is helping teams improve what they already have. No big redesigns for the sake of it - just clear, practical design improvements that teams can actually ship.
Testimonials
Feedback from people I worked with on real products.
“Vitaly understands how to improve complex SaaS products without unnecessary redesigns.”
I was working with Vitaly for over a decade, and throughout these years, I've been consistently impressed by his ability to shape and drive the product vision. Vitaly doesn’t just design, he thinks strategically, always considering the bigger picture and the long-term impact of every decision.
Edward Tark
Product Manager at Textmagic
“Vitaly thinks strategically, always considering the bigger picture and the long-term impact”
I was working with Vitaly for over a decade, and throughout these years, I've been consistently impressed by his ability to shape and drive the product vision. Vitaly doesn’t just design, he thinks strategically, always considering the bigger picture and the long-term impact of every decision.
Dmitri Stanulevich
VP of Engineering at Textmagic
“Vitaly thinks strategically, always considering the bigger picture and the long-term impact”
I was working with Vitaly for over a decade, and throughout these years, I've been consistently impressed by his ability to shape and drive the product vision. Vitaly doesn’t just design, he thinks strategically, always considering the bigger picture and the long-term impact of every decision.
Dmitri Stanulevich
VP of Engineering at Textmagic
“Vitaly thinks strategically, always considering the bigger picture and the long-term impact”
I was working with Vitaly for over a decade, and throughout these years, I've been consistently impressed by his ability to shape and drive the product vision. Vitaly doesn’t just design, he thinks strategically, always considering the bigger picture and the long-term impact of every decision.
Dmitri Stanulevich
VP of Engineering at Textmagic
Common questions
Answers to common questions about services, process, and collaboration.
Book a free call
🧠 10+ years designing complex SaaS products
Helping teams turn good products into great ones
I help SaaS and B2B teams improve existing designs - making products clearer, faster, and easier to use without starting over.
👋
Hey, that is me - Vitaly,
founder of Zamaley Design Studio
Services
All services are highly-focused on helping teams with already existing SaaS products.
🧠 Lean Design Audit
🧠
Lean Design Audit
A lighter audit focused on identifying key usability and clarity issues - with clear written guidance your team can implement without design mockups.
💪 Best for teams who want clear direction without design mockups.
For whom
- Product teams improving an existing SaaS or B2B product
- Teams feeling “something is off” but not sure where
- Founders who want clarity before investing in redesign
Why it works
A focused review helps teams quickly understand what’s wrong and what to fix first - without waiting for full redesigns.
Why me
I’ve worked in SaaS product teams for 10+ years and reviewed dozens of complex systems.I focus on improving design without slowing teams down or forcing unnecessary redesigns - especially when speed and clarity matter.
What you will get
- UX audit report with findings and improvement suggestions (PDF)
- Prioritized list of recommended changes
- Implementation guidance your team can follow independently
How it works
Context – I review your product, goals, and constraints
Research – I analyze competitors and user flows
Audit – I review screens and flows, documenting issues and improvement ideas
Guidance – You receive clear written recommendations and prioritization for implementation
Wrap-up – You get all materials your team needs to review, discuss, and implement improvements with confidence.
Price
Pricing depends on product size and complexity. Final scope is confirmed after a Context phase.
Small app
~2 weeks
$4,000
Medium app
~4 weeks
$8,000
Large app
~6 weeks
$12,000
Not sure yet? I can review one page of your product and share written improvement suggestions - free, no risk.
About me
Background, approach, and experience behind the way I improve existing products.
Hi, I’m Vitaliy Stepanenko - a product designer with 10+ years of experience working on SaaS and B2B tools. I’ve worked as a freelancer, inside product teams, and as a senior designer on complex systems.
What I focus on today is helping teams improve what they already have. No big redesigns for the sake of it - just clear, practical design improvements that teams can actually ship.
My journey
Started as junior UX designer
2011
2012
Freelance work with SaaS and B2B products
Today
Founder of Zamaley Design Studio, focused on audits and product improvements
Senior Product Designer at Textmagic
2015
Testimonials
Feedback from people I worked with on real products.
“Vitaly understands how to improve complex SaaS products without unnecessary redesigns.”
I highly recommend Vitaly to any product team seeking an experienced designer who understands both user and business needs.
Edward Tark
Product Manager at Textmagic
“Vitaly thinks strategically, always considering the bigger picture and the long-term impact”
I was working with Vitaly for over a decade, and throughout these years, I've been consistently impressed by his ability to shape and drive the product vision.
Dmitri Stanulevich
VP of Engineering at Textmagic
“Vitaly thinks strategically, always considering the bigger picture and the long-term impact”
I was working with Vitaly for over a decade, and throughout these years, I've been consistently impressed by his ability to shape and drive the product vision.
Dmitri Stanulevich
VP of Engineering at Textmagic
“Vitaly thinks strategically, always considering the bigger picture and the long-term impact”
I was working with Vitaly for over a decade, and throughout these years, I've been consistently impressed by his ability to shape and drive the product vision.
Dmitri Stanulevich
VP of Engineering at Textmagic
Common questions
Answers to common questions about services, process, and collaboration.
